As partner of the British Triathlon, Tata is committed to the development of British sport. They run various community-based projects including the popular Tata Kids of Steel events, which have introduced triathlon to thousands of schoolchildren across the nation.

We created the illustrations for the Tata Kids of Steel campaign, the three figures depicting the three sports performed in the event. These figures have subsequently been applied throughout the competition from t shirts to banners to water bottles.